Lillian Cotter
Social media and digital communication are more vital than ever to the success of any business and I am passionate about helping professionals promote and distinguish their brands.
Whether your goal is to sell, grow your career, or establish yourself in thought leadership, I can help you develop a strong, professional brand that will help you achieve your goal.
Testimonials
“Lillian is extremely knowledgeable about LinkedIn and how to make it work for you. I highly recommend her coaching call as a foundation to improve your presence on LinkedIn. She also came and spoke to a group of mine and shared valuable insights about LinkedIn.”
Jennifer Spainhour, CPC, ELI-MP, CEO & Founder of Position for Success
Last year I had almost no profile on LI; this year I get daily compliments for our posts and contributions.
Lillian is the difference that made the difference. If you're not sure what LinkedIn can do for you and your business, reach out to Lillian and she'll open up a world of understanding and knowledge for you that you'll be able to use immediately to develop your profile and grow your business.
Scott Moore, CEO & Founder of Colaboratory
“Lillian is a talented, creative strategist with a keen ability to translate big-picture vision into tactical, impactful execution. She was instrumental in helping us define and launch several key demand gen and social media initiatives that were key to rolling out a more measurable, repeatable marketing engine. She brings a level of passion, energy and domain expertise to projects that is refreshing and inspiring.”
Kimya Singleton, Sr. Director Cooperate Communications, Cadalys, Inc.
“[Lillian] has been attentive in listening to and answering my questions as she helped me develop realistic goals and strategies that align with our corporate marketing capacity. Her insights and knowledge of LinkedIn have been a great asset for my company and for my own professional growth. It has truly been a delight to work with Lillian and I would highly recommend her.”
Amanda Ranney, MBA Sale and Marketing Coordinator at INCERTEC
“Lillian was a key thought leader for the Elite marketing team; she helped to develop transformative marketing programs and initiatives. Lillian excelled at the task with her creative thinking and ability to bridge the communication gaps between departments.”
Ed Smelser, Marketing Communication at Elite Hearing Network
“Applying Lillian's experience managing our corporate LinkedIn profile has significantly advanced our company's social media presence and digital marketing results. Lillian has been a technical advisor improving on our company's website and related content development. I would recommend Lillian as an all around technical marketing professional.”
Jayson Olson, Director of Sales at Concorde International
"Lillian was thorough in her findings, generous with the resources she used to measure the metrics, and extremely helpful in the conversation where she presented them to us. She was thoughtful, helpful, and extremely professional in how she presented the materials. I would highly recommend Lillian to anyone who needs technical, measurable assistance for their content creation, marketing, and more.”
Dayna De Val, CEO at the Arts Partnership, Founder of Daily Dose and Personal System Disruption
“I am so glad to have worked with Lillian to help me corral my social media so I was managing it rather than the other way around. […]
Lillian is also up to date on the fast-paced and fluid world of what works with which platform and why.”
Rie Algeo Gilsdorf, Coach and Owner of Embody Equity
Lillian transformed my use of LinkedIn in two weeks. Turning me from a novice into an enthusiastic creator; making me more confident, effective and successful than I could have imagined.
Lillian knows LinkedIn and knows how to share that knowledge, educate users and execute strategies to grow business. Quickly. Hiring Lillian to teach me the rudiments and help me create a strategy and execute it was the best investment I made last year. I can't recommend her enough.
Andrew Heddle, Entrepreneur & Consultant
“Lillian spoke to my online community about the power of LinkedIn and I was BLOWN AWAY by her knowledge and experience for how LinkedIn works. She truly has some amazing insights and experience on the platform. If you need help with LinkedIn she's the one to go to!”
Jasna Burza, CEO & Coach at Jasna Burza
“I sought out Lillian to help me enhance my LinkedIn profile - how it looks and functions. She worked to understand my goals and then used her experience to recommend the most impactful ways to improve my profile. The report and guides that Lillian provided as a follow-up made making those improvements easy to accomplish. Working with Lillian was delightful. If you want to make LinkedIn work better for you, I highly recommend working with Lillian.”
Thomas Vertin, Community Banking CEO & Board Member
“Lillian is the kind of person who not only brings tremendous skill and technical acumen to her work but whose personality brightens up a room. She brought a wonderful dynamic to our team and was a steady, reliable resource whenever she was called upon.”
Andrew Huston, Sr. Director of Product Strategy at Verisae
Work History
I’ve worked in B2B marketing for 6+ years, generally, on lean teams, we needed to make a big impact with limited resources. I collaborated with sales teams to make sure they had what they needed to succeed, often educating them on marketing best practices they could put to use.
I’ve managed a wide range of marketing efforts, including social media, print ads, websites, print collateral, product promotions, partner relationships, budgets, and events. Working in a variety of industries including SaaS, manufacturing, healthcare, and even barbecue grills. Generally, on lean teams at small to mid-sized businesses, I've learned to make a little go a long way.