Selling in Our New Normal

Why social selling is the solution you have been looking for

While most sales reps are still unable to go into the field and 2021 events are canceled or virtual we are all wondering: how can we generate quality, warm leads to fill the pipeline? The answer may be right in under your nose, social selling. Social selling programs are built to find and engage with prospective customers through online platforms like LinkedIn. These types of programs were an incredibly effective selling technic even before the pandemic. 

Around 90% of B2B decision-makers say they will not respond to cold outreach, however, 92% of B2B customers say they are willing to engage with someone who has positioned themselves as an industry thought leader(1). A social selling program can drive 16% better win rates, 2x pipeline, and deliver 48% larger deals(2). 

Whether you are an individual consultant or a large sales team, now is the time to develop your social selling strategy. Teams across the globe have had to pivot to accomplish goals in the last year months. If you want a solution that will benefit your team in the short AND long term, start developing your social selling program today. 

Ready to get started with social selling, contact us today!

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1 - https://blog.hubspot.com/sales/social-selling-stats 

2 - https://everyonesocial.com/blog/social-selling-statistics/