Video is King with Jerome Serra Founder of Melo Multimedia

Any content manager or marketer knows that in order to make their content mix successful they need to include video. At the end of 2020 video took over as the #1 form of media used in content strategy, overtaking blogs and infographics (1). The average person is expected to spend 100 minutes a day watching video content online in 2021 (2). 

Jerome Serra has been making videos for almost 10 years. His video product company, Melo Multimedia, works with entrepreneurs creating great videos that can help their business grow. Jerome takes a holistic view of video production for businesses starting at what they want the video to accomplish to make sure the end result meets the client’s needs. He answers the common questions on how video can grow your brand. 

Why is video content important in 2021? 

It’s 2021, people learn from, rely on, and trust video. Every business is turning to video marketing because it’s a strategy that not only caters to the young, up-and-coming generation of consumers, it caters to those consumers that have been buying for decades and everyone in between. 

When do you need a professional video production company vs. shooting it with your phone? 

I personally think that almost everyone should be filming some kind of vlog or updates online with their phone. But you would rather have a company if you can’t pinpoint your pain points, a great video production company will help you build a goal-oriented storytelling strategy around video production. 

What makes a video successful? 

Success is relative to what success looks like for the client. To me though, a successful video is one that automates your business. Videos give you more time in the day to focus on other tasks that make you more profitable, increases your sales, and can increase your reach 10x online. 

How can you use video to grow your business? 

Video can be a powerful asset and investment, It all depends on what goals you are looking to achieve. Two out three consumers rather watch a video than read a text. Why do you think the biggest brands in the world are using video more than ever, video is king. When your videos hook your audience with emotion and tell a relatable story that can solve their problem, the video has done all the heavy lifting for you.  People relate to videos because they can learn, laugh, cry, share and reminisce from them. 

How can video content affect search engine optimization (SEO)?

Youtube and Google are the top search engines people use to learn something new. Youtube is owned by Google, therefore google loves videos, which increases your chances of showing up on the first page of search engines.

Where can you use video content? 

You can use video content anywhere on the web. From your website, landing pages, social media, emails. Although emails are a little trickier. ( I can elaborate on this Lillian?)

How can you use video content to grow your professional brand as an individual? 

People buy from people they trust and can connect with. You can use video to tell your own story, then you can redirect them to your product or service. 

Why should companies use video? 

Business is all about repetition. Companies should use video because it can help your audience relate to your brand with the right strategy of course. A very popular one to consider is client testimonials. When someone sees that another consumer with their same problem has found a solution with your product or services, it is powerful. 

How can videos make you stand out? 

Video can go viral, this doesn’t happen all the time but is a possibility and something to keep in mind. Regardless, people remember videos that made them feel some type of way or share them easier with their friends and family, than a billboard they saw for 2 seconds on the freeway. Videos can also make your company look more legitimate.

What are some different types of videos you can make for a business? 

There are so many ways to use videos. Are you spending too much time and money training the new hiree? Then make a training video.

 Are you spending too much time pitching yourself to prospects? Then make a video business card. 

Is your company spending too much time and money recruiting the wrong people? Make a recruiting video.

 Are you struggling to make people trust your product or service? Then make a video testimonial. The list can go on and on.